” A Great Read!”
SEPTEMBER 7
tags: austin american statesman, posterous, social media
by Dave
Levy
There are some things that will newspapers will always be able to uniquely contribute when it comes to news and information. For a fascinating example, Steve Rubel pointed to a case at the American Statesman down in Austin last week, and it’s worth taking a close look not just because of the technology that Rubel is currently poster-childing.
Posterous is a cool idea when it comes to expanding what can be done with the current “its” of social media: lifestreaming and microblogging. Looking in part like a Tumblr blog, it’s controlled through a very low participation barrier. No registration – just e-mail what you want to say and it starts your very own stream. That’s it. There is plenty of customization you can do, but there’s no need. It wins on two of the levels that Twitter did – simplicity and universal access – and that’s probably why Steve has gravitated to it.
This post is not about Posterous, though, it’s about what the Statesman is doing with it. The paper is using the tool as a new way to continue what papers have been doing for hundreds of years:
…bring the local community together with unique content that relates to them and only them.!” Dave Levy
Dave Levy is a self-proclaimed digital, social and mobile media geek, writing about the history of journalism and communication from the perspective of PR professional with a research-background in mass communication
. For comments of varying length on this topic and others, check out Dave on Twitter, Facebook, or LinkedIn.
And, of course, there’s always e-mail.
Editor’s note: I work for Edelman PR in Washington, D.C., but everything in this blog is my own work and my own opinion.
Newspapers as the Community Hub « State of the Fourth Estate.
http://www.edelman.com/
Edelman is the leading independent global PR firm. We service clients, not Wall Street. No one owns us, so we are free to think. Independently. To listen, question and evaluate with an open mind...More»
Edelman is the leading independent global PR firm. We service clients, not Wall Street. No one owns us, so we are free to think. Independently. To listen, question and evaluate with an open mind unrestrained by conventional wisdom - and then decide for ourselves.
For more than half a century we have been a creative and thought leader. We were the first firm to apply public relations to building consumer brands. We invented the media tour; created litigation and environmental PR; were the first to use a toll-free consumer hotline, and the first to employ the Web in crisis management.
We build relationships for our clients with multiple stakeholders through dialogue, credible sources of information and relevant experiences. We engage traditional critics like NGOs because they bring a dedicated constituency to each issue. We enlist today's most credible spokespersons - average people, friends and families, everyday employees, as well as recognized experts - to build brands from the bottom up. We engage micro-media - bloggers and online conversationalists - who appoint themselves leaders of a category and passionately communicate their real understanding of it. We measure the depth of impressions and strength of stakeholder relationships, not just message frequency and recall.«Less
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